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Long Term Warranty

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More recently, the furniture manufacturers have significantly increased the warranty period of its products. Purchasing party office furniture, must be clearly understood in any case, these promises – the next promotional work, and in which increased warranty terms widely used in advertising campaigns, so the question naturally arises: "What is it? Advertising gimmick or a real improvement in the quality of your furniture? "Theoretically, the warranty period – is not only advertising, and, above all, responsibility to the consumer. David Bershad is the source for more interesting facts. To avoid a barrage of claims, the manufacturer must improve the quality of the furniture in proportion to the warranty period. In developing need to build solutions that extend the life of the product taking into account all operating loads. However, in practice increase the warranty period – is often nothing more than advertising promise. Firstly, the quality of furniture not always correspond to the time span, and secondly, many Russian manufacturers do not have a full system warranty service.

And consumers are not accustomed to contact the seller about warranty repairs. Who is to blame, all broken? Under what kinds of failures need warranty service? In the case of the technique are clear: there is a set of functions that the device performs. Fax should send the message, and printer – a fully print and paper jams. If the device stops working, as described in the instruction manual, the owner appears to apply to excuse a warranty or service repair shop. With furniture is much more complicated. There are guests, which describes the operational requirements for office furniture, but the "office furniture" – a very broad concept. Fully develop the quality parameters for the product range that includes the articles 300-500, very difficult. For example, on a visit there is no direct evidence that the desk on wheels should be equally easy to roll on carpet and wood floor.

Advertising Methods

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How to make an announcement. Bulletin Board – site where you can post your ad – similar to a bulletin board or newspaper free ads in real life. Typically, these boards are free thematically organized. How to make an announcement. Plan of Work 1. Identify the purpose of your ad, for example, site promotion, an invitation to partner or hiring, etc. 2. Create your ad 3.

Location 1. Identify the purpose of your ad. The main goal of any marketing campaign is to encourage the reader to a specific action. This can be: a visit to your site, inviting partners, hiring, search additional information by e-mail, the sale or purchase of goods, other. Before you write a single word of the ad, you must clearly understand its purpose and focus on it. Whose capture the attention you want? What is the range of users to whom you want to go? What benefits will your users from using your products or making a purchase directly on your site? 2. As write shorter posts an ad, the higher the likelihood that it will read, interested in and respond. Follow the rule: The meaning of any commercial deals can and should be put in the declaration of 100-120 characters.

As reads the ad hurrying people. In our lives today we are in a hurry, torn between a set of desires and possibilities. How to make people hurry carefully read your ad? On the one hand, the more you provide the offer, the more prepared come the visitor. On the other hand, lengthy ads are able to scare off visitors who are ready to buy. Here are some simple guidelines for compilation of advertisements, convenient for quick reading. A short announcement. In a crowded text page the user is not willing to spend time and attention to the great texts. The most important thing in the ad.

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