Modern business is always moving forward, it develops, even in times of crisis. Now that the crisis has faded into oblivion, before the business opportunity. But what is necessary for normal development of the enterprise? Of course, the constant flow of consumer goods, and it is desirable that consumers would not go after the first order, and cooperating with them lasted as long as possible. The main initiator of the feedback from businessman the client is advertising. It is advertising for centuries has become a major engine of trade. But what do we mean by advertising? In the first place – it's quality design, in fact it begins with the first perception of the company. And here opens a lot of nuances.
The main company is advertising its style (this logo, trademark, business cards, product packaging design, slogan, web site). Corporate identity – this is the first of what client faces when meeting with the company, and should therefore be appropriately formalized. It can only make educated professionals. The essence here is not that the designer must be a definite artistic vision. I knowingly put the word experts in the plural.
It was a team in which every single designer has some skills and holds his own, unique, style, design can create branding quality. According to modern psychologists, corporate identity is perceived by the client as something due. (Source: BSA). But at the same time, if branding is not, then it just passes by (the company does not notice at all). Most major Western companies (such as Coca-Cola, GM, Ford, and many others) at the beginning of its existence, was promoting its brand. It was only after their identity was laid in the minds of consumers, began promotion of brand new products, goods and services. In Russia recently also observed this trend. At the beginning of creating a specific corporate identity, then a large-scale advertising campaign to promote this style (sometimes at this stage, the consumer does not even have information about the services provided by the company – is acting factor intrigue), and only after this moves the goods. Typically, this style of advertising campaign, provoking a massive demand for goods at the beginning of his promotion. It is therefore important that your company's corporate identity is stored to the consumer. If you want to advance quickly in their segment of the market, please refer to the pros, which are qualitatively and in time will create for you a corporate style, past which can not pass any client. Creating a corporate identity in Saratov