Center Communication

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Nationwide, the internationally active company Decathlon starts his new campaign. To do this, the German Agency Wagner Wagner designed the posters and the radio spot; with a twist. Reutlingen/28.03.2013 – Decathlon offers a huge selection at reasonable prices to all athletes. In the 18 German stores you will find everything for over 70 types of sports under one roof. Try a new sport? At Decathlon no problem. Everything can be tested locally bikes, inlines and trampolines up to tents. The Reutlingen agency Wagner Wagner conducted a strategic consultancy on behalf of the company.

Convinced by the work of communication specialists, now follows the nationwide campaign, which is supposed to consolidate the positioning of the brand on the German market. You is based on the characteristics of the company and emphasizes in particular the huge selection of branches. The design of the posters at the first glance impresses with its simplicity. A selected product is presented on behalf for the huge selection. A concise headline, a remotely placed image on a white background. Plain, simple, an eye-catcher. “” “” The posters have the attention of the Viewer, so they surprise with a twist: find more shoes, only if your friend, find more bikes, only in Holland”, more helmets can be found only on the death star”, you’ll find more air pumps only in politics”. The campaign is designed for longer period of time and can be expanded any more sports and promotions.

More eggs will find currently, for example, with the headline you just at Easter”worked. The radio spot picks up the message of the campaign. Also here is the simplicity and the clear communication of headlines in the Center. A conscious breach of the 08/15 radio sound is the result. At the end of the campaign, more communication activities were discussed. Wagner Wagner the Mailtemplates of company designed both graphically and in its substantive orientation. The Reutlingen agency Wagner Wagner devoted to the long-term brand development for years successfully Brand management and brand management for their customers. The 15-strong team from communication and business managers, designers, computer scientists, media designers and advertising merchants accompanied the customers with individually developed approaches in the long-term implementation of communication strategies, advertising campaigns, packaging design, literature and print media or optimization of the website. Wagner Wagner dares to leave familiar paths and feels like as a creative think tank. What does not exist, is being developed. The Reutlingen communication specialists are proud being one of the few agencies in Germany, whose work processes are certified according to ISO 9001:2000. To get more information on the Internet and directly at Wagner Wagner.

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