Additional business segment opens up new perspectives for the card processing Europe Hamburg easycash group, October 2009. Since August 2009, the easycash group is issuing certified processor. Within the framework of the continuous development of its products and solutions, MasterCard has granted the official certification as a member service providers in issuing processing company. Thus, the easycash group, which already has a strong portfolio for traders, can serve well the Bank side with their services. \”Milestone on the way to Europe for the easycash means an important milestone the development of this new market segment, because financial institutions are potential customers of the Group: the easycash Group offers through its subsidiary of easycash loyalty solutions the processing of the international application as so-called branded\” cards. While this initially applies to Maestro cards, also the processing is started by internationally deployable MasterCard cards next year. easycash is also in this area full service provider and uses all interfaces, including networking and issuing processing. Issuing processing loyalty solutions easycash over the standard offers a comprehensive product portfolio in card processing.
The Hamburg-based company product components that exceed the standards required for international card programs offers state of the art systems. About the OPAL software platform used the easycash GmbH of loyalty solutions processed in the year 2008 approximately 14 million private label and gift cards. As a currency – and language-independent system, OPAL is fully integrated and multi-client capability. On this basis, easycash loyalty solutions can handle any card portfolio including all credit, debit, charge, or prepaid cards. The demand is great for new and innovative concepts of cards\”, so Thies Rixen, Managing Director of easycash loyalty solutions in Hamburg. Through the intelligent combination of our POS services in the merchant business with a comprehensive \”Range of services in the card management we open new perspectives, especially in regard to the Europeanisation of payments: we are able, interested card issuers don’t care whether trading firms or financial institutions to define a quote.\” Further information: easycash holding GmbH marketing / communication Simone Bruder Tel.