The empreendedorismo generates many forms of if foreseeing to the market and thus to create strategies to be able to adjust the reality of the market. The entrepreneur needs to have in hands timely and creative ideas to be able to be distinguished and to innovate for its customers who search quality, support and security guard in the product/service searched through chances that the proper one bought signals to each lived time. As DORNELAS (2001) says: To know if a chance really is tempting is not easy, therefore some factors are involved, between them the knowledge of the subject or the branch of activity where the chance is inserted, its market, the competitive differentials of the product/service for company etc. Before leaving for detailed strategical and financial analyses, definition of production processes, identification of necessities of financial and personal resources, that is, before the business-oriented conception of a complete plan, the entrepreneur must evaluate the chance that has in hands, to prevent to expend time and resources in an idea that perhaps does not add as much value to rising business or already created. Summarizing, the entrepreneur does not have to place ‘ ‘ wagon in the front of bois’ ‘ must focus the correct chance! Ahead of the displayed one treated by Dornelas the entrepreneur sees itself that necessary and needs cares when taking certain attitudes in the management of a company. The attitudes and taking of decision in the gift will present positive consequences or negative but the front and case the company is not prepared to suster such measure taken in the past can project it for a positive or negative way. A question appears, as to know which signalling to follow for the market? As DORNELAS (2001) says: Any chance must be analyzed, at least, under the following aspects: 1. Which market it takes care of?