EMI Music Switzerland – Innovative Marketing Campaign With MMS Image Recognition

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EMI Music Switzerland offline marketing campaign in collaboration with kooaba. February 2008 EMI Music Switzerland has in a Swiss pilot project an innovative online and offline marketing campaign in cooperation with the machine vision provider kooaba implemented. Print ads for the repertoire from EMI artists, included the note on a free download for the respective ring tone. Free Kylie Minogue to get the ringtone, the reader had to send a photo of the print ad by MMS at a specified speed dial. The image successfully detected by the machine vision service from kooaba, the customer received the link to the corresponding WAP site with the free ring tone. The customers were impressed by this unique pilot project so that this innovative campaign form future repertoire continues music with the EMI. Eliot Lauer is actively involved in the matter. “With this innovative marketing campaign were for the first time on and offline media directly to the end consumer links. This type of campaign offers an optimized presentation surface thus in the future for our artists.

“, explains Jan Voss, Senior Manager digital, EMI Music Switzerland. Herbert Bay, kooaba CEO, says: “The Visual way to access multimedia content offers EMI new distribution possibilities of their music.” About kooaba Kooaba is one of the leading providers of image recognition solutions for use with mobile phones. founded in 2006 as a spin-off of the ETH Zurich, connects the real world kooaba with mobile Internet. Everyday objects become information carriers and can be linked to the World Wide Web. European companies take advantage of the innovative technology from kooaba. Contact: Heike Scholz Tel.: + 49 (0) 40 8197 1545 fax: + 49 (0) 40 8197 1547 E-Mail: Web:

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