Huge rush on lifestyle campaigns continues shopping community provides members under buyvip.de with trendy products at attractive prices in Frankfurt am Main, April 02, 2008 that BuyVIP inspire its members not only with classic fashion articles can, has once again proved the closed shopping community last weekend: in time for the start of the campaign the PlayStation 3 stormed countless members in Germany, Spain and Italy the portal and tried, to get one of the coveted devices. Overall, BuyVIP garnered more than 24,000 users on his side. The principle of BuyVIP is to sell limited quantities of popular brands from the fields of fashion, lifestyle and electronics at competitive prices in a limited period of time. Particularly popular products such as the PlayStation 3, which can offer its members at extremely attractive prices BuyVIP, most quickly sold out the limited offer. So it went this time, too: thousands members smelled the chance, the game console for the half of the commercially available Sale price to acquire, and stormed the community. Already, all consoles over the virtual counter went after a short time. Just who was all just in time for the start of the campaign in the shopping-Club and also the necessary luck had, could one of the devices be purchased, so about Stephanie k.
from Bochum: “After the purchase I called once my friends, to tell that I’ve actually got a PS3 for $199!”, is pleased the BuyVIP member. Jurgen k. from Cologne to the action: “I gave up immediately a recommendation for BuyVIP at ciao.de. Of course include some luck, but the effort is always worthwhile in comparison to the Schlangesteherei in the electric market.” “The campaign was a huge success”, says BuyVIP – Managing Director Harald Ernst. “She showed us, that we meet the tastes of our members with our diverse crafted product range. With special lifestyle offers, which we regularly offer, we want to reward our users for their loyalty.” If necessary, we provide Them like a personal contact with the buyer. BuyVIP: BuyVIP is a closed online shopping community, whose Mitglieder can participate on time and volume-limited sales campaigns and purchase selected products and brands in the fields of lifestyle and fashion. BuyVIP is growing through sponsorships, as well as through collaborations with popular communities like “lokalisten” or MySpace.
For manufacturers, the shopping community offers an attractive way to distribute over stocks and season runners directly to their target audience. The brands are not damaged by the exclusivity of the community, a Kanibalisierung of other distribution channels will be avoided. The high activation of members of the causes for BuyVIP can assure high quantities and turnover the brands. The business model of BuyVIP is irresistible for the brands, as well as for the members. Further information is available under press.