As a marketing tool, the promotional campaigns with promotional products for businesses, are a means of promotion so versatile that they can even used as a means of market research, since they always provide a valuable return information.Depending on the profile of the client for which they are destined advertising articles so articles shall promote them to use in various campaigns, these client profiles may be subsequently subjected to analysis, the development of subsequent promotion campaigns.This tool of direct marketing, shipping or personal delivery of promotional gifts, has significant differences if compared with other means of advertising, is a selective tool, since it allows companies to select the recipients, can be as confidential as necessary, it is a non-competitive tool, has if same flexibility that the company needs, both in investment and temporality, it has originality, originality we bring as manufacturers of promotional gifts every year innovate in models, shapes and innovative articles. Promotional campaigns with advertising gifts, are also a direct marketing tool easily modular since the company can choose freely to districts, regions, sectors, countries, wants to run their promotional campaigns.This means of promotion using advertising items customized with the company logo, are at the same time a valuable support to other advertising media that can complement any other means of communication, either visual, written or personal contact.The return information that produce promotion with custom advertising campaigns can be very valuable for subsequent promotion campaigns both enterprise and to perform various analyses of market. If the delivery of the promotional gift is made in person, can analyze insitu the effect produced, if on the other hand, a more confidential delivery becomes different tools can be used to the subsequent analysis of the customer, as for example attach a card with a small form to analyze the degree of satisfaction of the customer with the company.Because usually, people judge others by what we experience through the contact with them or what comes from them, it is important to take into account the type of advertising gift, to choose the quality and of course value for money.With personalized, advertising gifts promotion campaigns are a means of communication and loyalty with existing customers and also a good means of disseminating the name of a new product, service or promote and remember an existing brand.The commercial scenario is constantly changing, some companies begin, others end up, others are maintained. Many customers change distributors by price, others by a deficiency in the service, terms of delivery or by a bad personal relationship.To promote the smooth running of a company, clients is not to attend the competition, be competitive in quality and price, to be in the memory of the customers with a good memory and a good image, there are many and very varied marketing tools available, shall be used. One of them, complete, economical, traditional is on par with innovative, through campaigns of promotion with advertising gifts.