Market Research QUANS Research

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Research agency Quans Research Survey 1 thousand Russians, with income from $ 2000 to $ 5000 per household member per month in order to identify their consumer preferences for entertainment market. The survey was conducted by personal formal interviews, as the population adopted a set of households residing in the largest cities in Russia. Analysis of the in-process research data led to the the following conclusions. Regarding the frequency of cultural activities associated with a visit to establishments such as cinemas, theaters, exhibitions and museums, the average representative of this segment visits them once every two month or less – said 30% of respondents. The related costs were estimated, on average, the amount of 3 to 5 thousand rubles a month. Visits to restaurants and bars occur once every two weeks in 32% of survey participants. Once a month and rarely attends similar establishments 21% of respondents, while every week there are 16% of the members of this income group.

Average amount of the costs of these services is 16 thousand rubles a month. In the study, respondents in the including the question was asked about how often they attend recreational activities in places of leisure, like bowling, night clubs, and others to answer this question definitely was able to about a third of the respondents, because 38% survey participants this question caused difficulty. Of all respondents 20% indicated visiting places of leisure time in a month, once every two months and rarely happens in these schools 17% of respondents. The average monthly cost of this form of entertainment in the test segment is 9 thousand rubles a month. In this case, 41% of respondents said that monthly spending of less than 5 thousand rubles, spending time in places like leisure, 35% leave there every month from 5 to 10 thousand rubles. The remaining proportion of the respondents spend on their leisure time in places of entertainment more than the sum of 10 thousand rubles.

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