February 29 on the first channel of direct internet broadcast AM-TV – – Russian business portal “Alliance Media” will be broadcast, devoted to such a topical issue both – naming a business with an expert in communications and Natalia Zhebit image. Beginning at 12:00 (repeat unit at 16.00 and 20.00). The birth of the company, the emergence of a new project, the construction or opening of a new object – every time you confront the necessity of choosing a name, names, names. Some tend to choose his own, relying on personal taste and presentation. As a result, often appear the names of clones, registration and promotion of which is a big problem.
The buyer is unable to sort out the congruent with the same names, remember and find the company among hundreds of similar. Poorly chosen name becomes a brand, does not work on awareness and image of the company or project. And many business leaders are now beginning to realize the importance of avoiding self-activity in branding, naming and charge-solutions specialist, putting in a lot of money … The program will cover how to properly organize the work on naming, who usually performs such work, you need to know the customer works, what risks exist in this area today.