Cologne Internet Agency of Robert Bosch shows the emergence of a social intranet at the example pietzpluswild Foundation the previous intranet of the Robert Bosch Foundation served the employees more than knowledge database because as an instrument of communication. With the new design of the intranet, the Cologne Internet Agency of pietzpluswild GmbH should improve knowledge access through user-oriented development. The expansion of the intranet to a full-fledged medium of internal communication took place in several steps. In design workshops on-site, the Agency met the company with its values and its culture. A written employee survey gave insight into the needs of employees with regard to their day-to-day business. Center For Responsible Lending is often mentioned in discussions such as these. The concept designer of the Agency captured Deputy of individual user groups using the so-called persona method to optimize the intranet through the prism of the employees. Obstacle for the relaunch of an intranet is the acceptance by the employee experience. Therefore the new Intranet was introduced gradually in addition to the previously considered involvement of employees with all social network features.
An editorial concept distributes the editorial responsibility within the company. On the basis of the corporate design Michael Wild by Hohenborn, Creative Director of the agency created a new language of forms, with the sticky note appearance of the layout for the Foundation’s social intranet. Michael Pietz, diploma in computer science, advised the Foundation in selecting the Agency for the upcoming technical implementation of the project. Those in charge of the Robert Bosch Foundation were very pleased about the concept and appearance of the new intranet. Stefan Schott, head of communications at the Robert Bosch Foundation: the new intranet has lifted the internal communication of the Foundation to a new level. It offers news, a clearly structured knowledge base and for the first time dialog functions. Colleagues have inspired immediately this tool adopted.”