Russian representative office of Serve Businesses Worldwide, a leader in the provision of services “remote trade fair visiting, in January 2008 plans the first issue of the catalog of exhibition centers in the world. This edition promises to be unique reference tool, as is currently available for these venues are not systematized and uncoordinated. sbw company intends to provide its customers and partners high-quality information about the most significant venues in countries such as Germany, Italy, Austria, usa, Russia and Ukraine. Viewers can read the description of exhibition centers and their infrastructure and technical characteristics (number of pavilions, the availability of ATMs and the press center, the number of parking spaces), as well as a calendar of exhibitions each center in 2008. In addition, the directory will be given all necessary contact info venues.
The relevance of the project is determined that the number of Russian companies participating in international exhibitions is increasing annually, and today no one would deny that exhibition event is one of the most effective marketing tools. And to achieve maximum success it is important to consider all the factors of participation, including features of an exhibition center. /a>. At a time when Russia is rapidly being integrated into the global economy, businesses just need to keep abreast of the latest developments in the field of exhibition activities in order to properly represent his country in the world marketplace. Managing the Russian Mission Serve Businesses Worldwide Eugenia Sablin, start commenting on the new project, said: “This is the first publication in Russia, which will be reflected in such detail Information about venues. We have accumulated a good database, and we do not mind to share it with everyone. The project has strategic significance for us – we hope to become the main source of information about expo. The directory where the appropriate form will be reported to useful information – it is an indispensable help in choosing a business platform to showcase their achievements. ” Catalogue of interest to partners Serve Businesses Worldwide – companies working in the field of business tourism, regular customers sbw, as well as a wide range of people, among them – executives, directors and top managers, staff of marketing and pr, and representatives of companies always participated in exhibitions and interested in getting their products to world markets.
The initial print run – 5 thousand copies. It is expected that the directory will be published annually with an updated calendar of exhibitions, and in the future to it would probably be accompanied by a disc with video information about the venues. Because at this stage, the project is non-commercial nature, the directories will be distributed free of charge to travel agents and business centers.