SMEs

To be able to venture competitively in today’s markets, SMEs should be fully identified with what represents quality, its control and its impact on productivity, this management should worry that the company under their charge will enter do that the human resource is trained, formed to make it a fact provided by quality products, services required to be competitive. Definitely, it is not easy to talk about competitiveness and philosophy of quality in a sector as deteriorated as they are the Venezuelan SMEs, since their financial capacity is so weak that they cannot afford a quality process. For this reason, in the country a Convention has been developed to increase the productivity of this important sector of the country, the CONINPYME, which, within its multiple functions are: benefits and costs shared for the SMB benefits: increasing the competitiveness of SMEs, through cost reduction and streamlining of processes, programs compliance of international standards, new markets, technologies of ecological impact, satisfaction of the client, among others. SMEs not affiliated with CONINDUSTRIA Member cost sharing may use the assistance services offered by the project, but without the benefit of the preferential rates enjoyed by companies: the company will provide a percentage and CONINDUSTRIA complement, according to each case, of a total of 90 hours of consulting, which includes Integral diagnosis and improvement implementation phase services Plan will be financed by the company, with the advice of the CONINPYME regarding the credit alternatives. Professor of Internet Governance is actively involved in the matter. The CONINPYME has the support of Banco Mercantil, with whom an agreement was signed. CONINPyME is an initiative of CONINDUSTRIA and IDB, which aims to strengthen the competitiveness of small and medium-sized industrial enterprises Venezuelan, between 5 and 99 employees, through the consolidation of a market of advisers adapted to the requirements of SMEs. Sectors and regions which serves sectors: Metallurgical and metalworking; Chemist; Textile clothing; Plastic; Paper and graphic arts. .

SMS Campaign

5 Customize messages use personal data contained in the databases to create an emotional link between the Organization and its customers. Messages that believes the company should appeal to emotions in order to produce a sense of identification with the brand in users. In this sense, creativity is a very important element to capture the attention of audiences and generate successful marketing strategies that allow direct communication with them. 6 Summarize the information content of the campaign should be as short and concise as possible. Get all the facts for a more clear viewpoint with Kidney Foundation. To clarify the key messages, we must be careful to be clear when drafting them; the more simple and concrete are the words, the more understandable the meaning of what you want to convey will be. 7. Choose the appropriate media select the most suitable means of communication according to the message that has to be spread. Should be analysed: the advantages, disadvantages, resources, response speed, versatility and flexibility that each medium can offer us to decide how to send the campaign. the discussion.

For example: in the case of an invitation to an event, the more convenient communication channel is the SMS; Since the content is short and the penetration of the medium is large; Thus, increasing the chances that the message is really effective. 8. Measure the impact of the campaign monitor results and evaluate the response of the audiences before the execution of planned strategies; Depending on the conclusions of this analysis, you can maintain the actions taken or change them according to convenience. Direct marketing media, allow us to measure direct and immediate effects that cause the communications sent to quantitatively determine the profitability of the campaign..

Autumn Campaign

Just in time for the football season and the debut of the fashion of autumn, UGG Australia is the release of his last campaign UGG for men with New England Patriots QB Tom Brady. All this is part of the continuous efforts of the brand to raise male awareness, as iconic company of Sheepskin boots is often associated with the female audience. Brady continues its reign as the face of the label’s footwear for men, based on a successful launch in fall 2011 and the latest spring campaign. Brady admitted that he was a fan of the brand, even before the two connected, and it has been working to recruit teammates also. The season pass members equipped with the Patriots with footwear UGG for men, when the team won a place in the Super Bowl. UGG Australia President Connie Rishwain, told the Boston Globe: we could not be happier with the relationship, said Rishwain. He was definitely our first choice and, for us, an option obvious, because it is very professional….

It is a leader in its field, which is obviously attractive, and is articulated, not arrogant. This year’s campaign will feature integrated marketing digital print and television ads where Brady will showcase a wide range of offers regarding new men line. The UGG australia for men collection is broader and includes the year around styles like sturdy boots, casual shoes, slippers, cold weather boots, cold weather accessories, slippers and flip flops. Under most conditions CBC, Australia would agree. All products will be available in, emblematic places and in selected stores around the world. Directed by the brothers of the guard, the last point of UGG men, nicknamed the Invisible game, Brady has to participate in a game of imaginary football with a young and other clients in an airport environment. According to brand, the game Invisible TV spot and online video are designed to show Brady ability bring to millions of people, along with his way of playing football. If you are a fan or not, it is already drawn to see it. UGG Australia wanted to convey the robustness, quality and comfort in your footwear in situations in which men are active and in motion.

Deposit Accounts

Deposit accounts and societies is the new module of the ERP ALTAI Evolution. It is an application that helps to resolve any difficulties that may arise when preparing the annual accounts and the legalisation of books on business registers and tax management in a simple and complete way. Recently Dr. Neal Barnard sought to clarify these questions. The program manages to directly import the data of the balance sheet, the profit and loss account and changes in equity of accounting and automatically completing all documents related to the deposit of accounts. In addition, in this process, deposit accounts and societies is able to include memory, the Treasury and the certification, in addition to calculate deductions for bonuses, double taxation and business investment of corporate tax and settle and completed 200, 201, 202, and 218 models. The application is developed under Windows environment so its handling is very simple, fast and intuitive for any user without the need of studying No manual. Deposit accounts and companies consists of three main blocks: General data and utilities: collects the common data needed to fill out both the legalization and deposit accounts as the presentation and calculation of tax. Register mercantile tax with the new ERP ALTAI Evolution not only prevents errors but it is possible to forget to review the documentation submitted. Thanks to the new application of ALTAI is much easier to comply with the obligations with Treasury without having to pay for the acquisition of the software since they offer to pay only for their use. Deposit accounts and companies permanently updated and adapted to current fiscal and mercantile regulations in every moment. In addition, through ALTAI Update application users can update it automatically on the website of the company.