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Once a day away from his beloved Valentine, men prefer to express their romantic feelings, using "broadcast" means communication, and women will choose the communication directly. These are the results comic study published ahead of Edelman world's largest conference devoted to telecommunications (Mobile World Congress, 14-18 February 2010, Barcelona). Despite the fact that men and women are equally likely to use "Traditional" mobile phones, to being a festive day at work, somehow "compensate" the lack of communication with the other half (94% of male respondents and 96% of women called to congratulate), women for expressing their feelings clearly prefer "individual" means of communication. According to the study, women 59% more likely than men enjoy video telephony Skype and similar means to call her beloved on the Day of the Holy Valentine, they are 67% more likely than men to send personal video messages by email, and finally to 76% more likely than men give gifts to women on Facebook and other social networks. Men from 41 countries participated in the survey consistently preferred means of "mass" communication to express their feelings on Valentine's Day, and 70% more women devoted to her friends post on Twitter. Here's what Jonathan thinks this Hargreaves (Jonathan Hargreaves), Head of Practice Technology Edelman Europe, Middle East & Africa: Even though our" frivolous "research is more informative than scientific in nature, it clearly indicates the role played by technology in their professional and personal lives." "As usual on the eve of the Holy Valentine, Mobile World Congress recalls the difficulties that people face every day, fulfilling social obligations. Our study shows that, although both men and women equally use technology to compensate for his absence on Valentine's Day, men prefer to use the "broadcast" means of communication, while women opt for more individual means of communication – "one for one "," – he says. These American mobile operator Verisign confirms the important role played by mobile technologies in the celebration of Valentine's Day on this day last year there were a 1.06 billion SMS and MMS messages sent out around the world.
In addition, the study found interesting differences between countries. Thus, the Spaniards showed the highest level of advanced technology: 50% of them enjoy video telephony Skype or similar means, to congratulate the other half on Valentine's Day, while the average worldwide on this item is 29%. A third of respondents in Spain send your video message pairs with your mobile phone (the average for the whole world – only 13%). It turned out that the Irish – the most technologically "unromantic" nation! According to the survey, 67% Irish are not going to write even SMSku other half, missing on Valentine's Day, while the global average on this item – 42%. Hargreaves, who took part in 15 conferences, Mobile World Congress (and its predecessor 3GSM), confirms the strong influence of such phenomena to personal and professional life of man. "Over the past few years, another gala evening, I often spent in the company's customers, potential Customer journalists, colleagues and random people. Without a doubt, these evenings were very productive and fun, but the right word, can not call them romantic! "