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The Campaign

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Now is the time when the opportunity to become stronger than the strong brands. The company offers REGIONPORTAL71.RU apply a set of measures that will allow them not to disappear from sight, and after the crisis, people turn to the brands that were active during this difficult period. Undoubtedly, the current date on the economic The situation provoked a reduction in advertising spending, however, if a company has priced the product and its promotion of good policy, then, accordingly, she has a chance to strengthen its position in the market. Small budgets restrict advertisers to experiment with new advertising formats, so they are forced to abandon their studies and switch to the already proven advertising formats to reduce risks. Of course, advertising on television has always been considered one of the most expensive and most effective, so large companies are unlikely to abandon it, the more that some vendors will be on television advertising forced to reduce prices to retain loyal customers. Despite all this, traditional advertising is still losing market share in favor of online advertising, but do not do it as fast as analysts predicted before the crisis. The most compelling reason for advertisers to move into the sector of online advertising is that it can attract the maximum customers at the lowest price.

If you have little capital it is possible to promote a product or service auditoriipoiskovyh large systems. However, to the campaign, we recommend to prepare very carefully, otherwise there is a risk not to return the money invested. Very seriously in preparation for advertising campaign to relate to the selection of search queries. The company offers REGIONPORTAL71 their options to test each of them for the number of impressions and the appropriateness of their use. In our view, some companies are better to suspend campaign at all, because if the brand has not yet been formed, then in such a situation to achieve good results almost impossible. Declining demand, increases competition, and this leads to the need to reduce prices. As a result, the owners of weak brands do not have money to develop and support the brand, and they are forced to leave the market.

Let us summarize the possible scenarios for the experience crisis. The first option is to cut spending in the sectors of business that are unprofitable, including this regard and advertising costs, so it is possible to ride out the crisis and to preserve the accumulated potential, which very handy when it's positive atmosphere. The second option would be proactive in times of crisis, to capture areas of the market, which date from the competition. Implement these actions is only possible through intense advertising and competent politicians. And we, in the face of the Tula information and entertainment portal PORTAL AREA 71, will make every effort to ensure that your ads work for you as hard!

Age Domain Output

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Media type of advertising can be regarded as one of the most effective ways to attract users to the site. The essence of this method is not just an advertising company, and say more nice – holding advertising company with a unique sophistication and a host of creative chic. Compared with contextual advertising – media will be much more interesting and brighter, and therefore, more useful and to some extent reliable. (A valuable related resource: Eliot Lauer). On average Statistical indicators used as a tool of promotion and promotion – advertising medina, the response is 25-30% of the total number of users. This figure is so high given the fact that for advertising campaign used high-quality, interesting and creative design material, and the banner was located on the pages of the most popular resources. In fact – this is a “standard” maximum value in reality, yet many can not reach.

You can safely assume that the response will vary in the aisles of 10-15% during the promotion by this method. When possible, promote your site through the use of media advertising in search engine, you should pay attention to the fact that this type of service cost is not cheap. Therefore, to avoid disappointments best option would be to entrust the work to promote – seasoned in this area specialist. Purchase of banner impressions, as well as a place of ads depending on the structure of the same search engine or battery ground, personally negotiated. When choosing a site for media advertising, not recommended to use the “empty” pages (404 error). From the perspective of psychology, the user, the advertising companies on the 404th will be little success if only because of puzzlement of a man who has not found a welcome information box on your favorite, well, or at least your favorite resource.

Sadowski Work

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Link Management. Think of how many vacancies on the LM was still 1.5-2 years ago. The usual non-thematic link exchange can be achieve very impressive TCI. In the two year-old interview Sadowski was the phrase: "We have always supported and will support the fluffy white and optimizers, but with a black optimizatorschinoy need to fight." Now let's see that came out of it, "Nepos", "unique", "you last," implied, "time filter", "thematically", "spamnost anchor sheet" (as it were, and who does not deny), "Rodeo" – this is all increased over the last year and a half and continues to improve. Internal optimization, no matter what she had not had, now moved far into the background, giving way only the basic tags, unique content and a reference. In matters of newcomers have much less common responses to beginners as a "Adjust Tittle, identify the keywords in Strong, work on the density and all you will be fine." They then went to "work content and the Chairmen, not robots, and everything will be just as you want.

Work-work and work again. " There were disputes about whether the effect "H1" and how much. Not even the obvious bans for a large number of H1 on the page receded into the background and we can not knock on to easily send H1 competitor for an indefinite period away from you. Weight of forums and guestbooks reduced to zero, and now there is no proposal "Run of 5000 profile." Doorways also have lost and continue to lose their interest in both search promotion method. Only the old men. They are not so much, maybe you can say "little" issue in comparison to previous years. Catalogs. Each of the seventh to tenth at one time had his own directory, and then no one.

And now there were only one strogomoderiruemye, neobschetematicheskie, ie catalogs for which somehow had to watch the masters. That's right. Yandex kicked unmoderated directories and directory-garbage. Yandex has forced us to monitor the directories. And if really want to spank them, let them at least a few will be useful to users. Automatic registration in catalogs are increasingly reduced to "no" more often and come up with the idea that this whole thing is made better "Handles." Linkmenedzhment. Non-thematic LM fell into the abyss leaving only chance of survival issues. If you previously experienced LMA could easily promise to TCI in 2000, and even more for a relatively short period of time, but now … now the profession (if you can call it that) – no. Hole with the search and after the masses have lost their relevance. From all this we see that Yandex perfected itself, causes and improve SEO, but not in the technical plan, and the "mental." Chairmen – all long-term friendly and try to keep it all. Compare satellites a year ago and today. And the strategy of "openness to the optimizers" – works, quite. People are beginning to think not of,, and the uniqueness of content, design and priglyadnom priglyadnom site. To the fact that this "satellite" known only to the creator. The very concepts of "Optimization" and "site promotion" slowly but surely playing in the "promotion" that speaks for itself. CEO dies, it will grow only slightly in a different direction, which will build on a comprehensive promotion. From all this we see that Yandex will not close the way CEOs it just makes more work and handles the brain, filtering out small prodvizhentsev who hold only on purchased links, giving way to companies that know more than links that such content, usability, and m …

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