Target Group Orientation

At the Web site checks in the EC-M a test point also the subject ‘Objectives and target group orientation’. Who offers a site on the Internet, should be always aware, he holds its contents for whom and why he does it. Website operators should always consider what they want to accomplish with your website. Usually they want to draw attention to themselves and their products or services to find new customers and retain. The design and the contents of the site should take this objective into account. Would the entrepreneurs such as only present”be, a kind of business card with contact details. Would he, however, draw attention to its products / services should be clear what products / services are, and for whom they are intended be. The reader – the (un) known beings in the creation of Web sites is a central question: who reads the websites? Passing the reader in mind, notice four main properties: the reader is constantly in a hurry, he is lazy, he has his habits and now quite high standards.

In a hurry. Texts on the Web are not read, but flew over. The design of texts for the Web is so indistinguishable from the creation of an article for a weekly newspaper. The reader of a newspaper knows that he will – need a certain time for the reading and takes this. It’s different in the Web. Here the reader wants one thing above all: facts – and fast.

That means for the cheatsheet: the most important upwards. Fall with the door in the House. Call the core services of your company in the first five lines of your site. Work in the remainder of your texts with highlighting and subheadings, which make it easy for the reader to get an overview of the content of the text. Lazy. The reader would like to search on your site not long, but find.

PrintServices

The Fotokasten photo service app for the iPad, the most beautiful photo books in large formats Waiblingen succeed July 2013. PCRM: the source for more info. high-quality photo products, photo box, provider relies on mobility: with the new Fotokasten photo service app for the iPad, create and buy their photo products, users where getting them right now is. From the comfort of your home sofa, or directly at the resort, with the straightforward app Fotokasten users have processing their images everywhere under the handle. The free app is now available at this link itunes.apple.com/de available in the app store. Who dream intuitive design via iPad app to make great photo books quite comfortably on the couch and order, find the solution in the photo box photo service app for the iPad. The intuitive user interface allows you to work without mouse and reminiscent of the good old glue of the photos in the album: simply select the desired photo product and pull with your finger the desired motifs from the iPad album in the book. wledge. With the 30 x 30 cm are also real photo book large sizes available, so that even high-quality illustrated books directly on the tablet can be create. Vacationers that evening looking at her photo yield the desire comes over to arrange the most beautiful images in a photo book using the new freedom of the Fotokasten photo service app. Using accessories such as the Apple camera connection kit or other card readers for the iPad upload the pictures taken on the spot directly in the iPad album into and create your photo book according to own needs. A wide range of layout templates, backgrounds, clipart and fonts ensures the personal look. Just as easily photo box customers with the order app photo gifts iPad by on the road or at home or create your wall decorations. The Fotokasten photo service app for the iPad requires iOS 5.1 or later. The Fotokasten photo service app available for the iPhone will appear shortly. Fotokasten photo box, digital image files on real paper prints began to produce 2000 as a pioneer. High-quality workmanship, excellent Customer service and products on the pulse of the time mark cornerstone and make one of the leading German photo – and PrintServices photo box on the Internet. Whether on paper, canvas, porcelain or slate, Waiblinger professionals print image files on different surfaces in high-definition quality. From the photo book up to the food bowl, the range includes over 200 products. Photo lovers choose their favorites from the product portfolio, upload images and make desired products quickly even. Photo box technology and production from the House is dom in Waiblingen. More information on

Internet Customers

Under the new Internet address serverhaus.biz brings together the Frankfurt Internet and communication agency formativ.net in the future their offerings as an Internet provider. The offer of serverhaus.biz is aimed primarily to business customers. According to David Boreanaz, who has experience with these questions. Small and medium-sized enterprises (SMEs) as well as agencies, associations, clubs, local authorities and other contribute of under public law will find coordinated Web hosting offers on their needs and can hire your own Internet server. Serverhaus.biz mainly through the direct customer is different from the offerings of many other Internet providers. They are supported not about external call-center employee, but have a personal contact who takes care of your needs and questions.

Sebastian Mohlia, co-owner of formativ.net and responsible for the area of technology, stressed, that the customers will especially benefit from the experience, collected the formativ.net as an Internet Agency: “we use our server systems yourself every day for our Agency customers projects. So we know firsthand what requirements and developments in the operation of modern Internet applications are especially important.

Web Hosting Comparison

Blog is blogged as the world champion as a personal online diary on the Internet straight to the World Cup. But not Germany is world champion in the blogging, but the United States. The majority of German Internet users can start anything with blogging, although there are more world’s already estimated 180 million blogs. A blog is a website with a guided online diary is published in the personal experiences, certain favorite themes or newsletter. The totality of all blogs on the Internet is called the blogosphere.

Blogs are ideal for those who want to create a home page under its own domain without much effort. This blogs offer comfortable, quick and easy to make current texts, images and videos on the Internet every day. A mouse click is enough and anyone on the Internet can see the new content. Without any programming knowledge. Meanwhile, it is possible to blog images and content directly even with common mobile phones. This is achieved by a preconfigured and user friendly content management system (CMS). The design is very simple. Already during the installation of the blog software you can select your Favorites from numerous design templates available.

The design can be changed at any time without losing any content. The content of the blog structure is always the same. The most recent entries appear in a chronologically backward sorted order. The links in the blogosphere are a further advantage in addition to the simple creation of blogs. No homepage gets links from other Web sites faster, because the so-called bloggers link up with each other. This leads ultimately to a good ranking in the search engines. In the Web hosting compare the individual blog are faced now offers of the major providers in the categories of performance, disk space, domain name and price. How to find the appropriate blog guarantees for their personal online diary. Now in the blog Web hosting comparison

Casio G-SHOCK Launches Its Own IPhone Application

\”Shock your wrist!: G-SHOCK watches multimedia sample wear your applies shock!\” is the try-me application for G-SHOCK watches, Casio offered since June 29, 2009 in Apple’s app store. The Japanese electronics maker wants to use the high perception around the innovative concept of the iPhone with the application. In addition, the mobile marketing tool is firmly embedded in the Canon of the online tools and helps in the search for the nearest dealer. Downloaded 55 models who want to know what G-SHOCK on your own wrist looks the best, can at any time and at any place sample wear provided, he has an Apple iPhone or iPod touch and the try-me application your wrist shock!\”. Please visit CDF if you seek more information. A picture in original size available for each model is created with the iPhone over the wrist to the multimedia behavior. \”Up here, shock is your applies!\” with many fun \”-applications in the app store equivalent.\” But the online marketing specialists of the group directly, the idea for this Application developed and implemented, put on a sales-oriented approach with a transparent control of success from the outset. Judy Helms, the Marketing Manager for Casio’s watches and the brand G-SHOCK, is convinced by the overall package: we can use the lifestyle-oriented iPhone environment very well maintain the G-SHOCK brand. At the same time the application directs prospective customers to the nearest point of sale or binds them a newsletter subscription at our brand.\” It fits the iPhone app very well for G-SHOCK, because the target groups overlap heavily. a has compatible beliefs.

The software developer who directly group have connected the application on several Casio databases and user. The user enters after a branding-intro to the collection overview and can go from here into the individual models. Connected to the G-SHOCK database, you can access the technical data to each model. The integrated Distributor search accesses the G-SHOCK dealers database and the addresses of nearby dealers.

ELV Builds Online Search

Versandhaus actively supports customers with parametric search capabilities in the product selection empty November 23, 2010 ELV customers are technically competent and want to know, what is the ELV Versandhaus in optimizing the online search this basic idea behind the products tracked in the company’s own web shop. Thereby, the company uses mainly on the know-how of its product manager as well as the editors of the own ELVjournals. Website visitors have now several options, according to the product suitable for you concretize the search and significantly save time. Also, the information that they receive, are now more detailed, to exclude from the outset unintended Fehlkaufe. You need lots of detailed information, for the purchase and implementation of their partly very sophisticated and complex technology projects to determine whether suitable products for their intended purpose”, explains Christian Reinwald, head of mail order at ELV. As ELV many complex Innovations in the range who plays an especially important role good content for us.” For this reason, ELV has again significantly expanded the online product data in comparison to the already comprehensive main catalogue. These include additional images (+ 48%), technical attributes (+ 89%), data sheets (+ 70%), videos (+ 91%) and 360-degree views, as well as expert tips (+ 100%). So customers can get easily exactly the info from home around the clock, they need.

Optimized Web search feature in combination with the numerous search features customers can access now even easier and faster to the desired information. Whenever CDF listens, a sympathetic response will follow. So users significantly save time when searching for the right product. Overall the ELV-shop was expanded in the past few months following functionalities: article comparison feature: customers can compare products tables based on their properties. Easylinking search/search filter: customers can continue the search results based on technical properties, such as color, equipment etc, limit. Search all: this function searches not only product information, but also the ELV – expert tips/guides and downloads. Optimization of keywording and cross linking the products with the editorial professional tips.

Detailed product reviews: in addition to the product data and editorial content ELV has integrated now also an evaluation function in his shop. So, customers can benefit from the experiences of other customers. In brief: The ELV / eQ 3-Group, with more than 1,000 employees counts for more than 30 years as innovation and technology leader in home automation and consumer electronics in Europe. Since its inception in 1978, ELV has established itself as a landmark electronic mail-order company on the German market and more than 10,000 products offered online and catalogue with a circulation of over 500,000 copies. With more than 180 product types, eQ-3 as a manufacturer of home control and energy management system solutions has the industry’s broadest portfolio of offerings. The brand HomeMatic”covers These solutions heating thermostats, lighting control and security systems door lock actuators, window actuators, remote controls, gateways and home centers to software products of partners. Product development takes place exclusively in the headquarters in leer. It is produced in our own factory in South China with certification according to ISO 9001, VDE, VdS, UL and ETL.

Leprinxol GmbH

The Leprinxol shop offers lubricants from almost all sectors and produced and marketed more than 600 different products under its own brand. Bremen, September 2010: iBusiness business around interactive media stands for interactive business. As a trend Scout, the knowledge portal informs the management levels of the new media industry. In the context of an online shop ranking, stating that the Leprinxol shop belongs to the five leading stores in the area of car accessories and in the overall standings of all online shops is still room 144. In collaboration with EHI and shipping House consultant, Web shops leading iBusiness Germany interviewed 2009 according to their E-commerce sales for the fiscal year. Total revenues, not turnover in the respective segment is listed. The Leprinxol shop offers lubricants from almost all sectors and produced and marketed more than 600 different products under its own brand.

In addition, the range is extended to the brand lubricants by Petro-Canada, one of the leading oil and gas companies worldwide. Just now for the winter is particularly the engine oil, radiator antifreeze, to check the washers washing additives or the brake fluid. The discs washing extra clear glass by Leprinxol suitable with a mixing ratio of 1:1 for this hard cold temperatures and ensures a clear view thanks to special ingredients. Easy oil is often too tough when cold and reduces the service life of the machine. High-quality oils provide a longer service life. The compatible 5W-30 by Leprinxol, for example, high-quality oils in OEM quality are ready, which help reduce also the consumption through better lubrication. Currently running a promotion with the premium motor oil by Petro-Canada Supreme 5W-30. Not enough antifreeze can freeze water and overheat the engine despite wintry cold temperatures.

Therefore, motorists should check regularly whether enough antifreeze has been added. Also a control of the brake fluid is important, these can be contaminated with the time with water and to provide a serious problem with any braking. The Leprinxol brake fluid ensures best possible brake line even at low temperatures. For a safe ride in the unusually prolonged sub-zero temperatures the Leprinxol GmbH, Bremen holds all relevant winter items in their online store at and surprises its customers with ever-changing actions!

Beach Guide

No matter whether on the shores of Schleswig-Holstein or in the outdoor swimming pool users nationwide addresses and driving directions to nearest bathing areas get mountain landscape of Bavaria, on. In addition, descriptions, user reviews and photos available are for the correct choice of the seaside resort. iPhone and iPad owners can download free of charge the bathing beach guide as an app in the Apple app store. The Beach Guide from the local is a bad Guide to join: our favorite swimming pool is the scene beach bar, of insider beach not been recorded in the Directory user button can add new bathroom, or”automatically complete an entry. The information, descriptions, and photos can be easily enter a self-explanatory form and directly upload.

Sunbathing on the lawn or on the beach so equal that pick up Smartphone, on-site shoot a few beautiful photos, write his impressions and recommendations to the bathroom, and vote. The data available for all users available then after a short time. Users who want to lure their friends to swimming in the water, can also do this via the Beach Guide. They send their bathing recommendation quickly via email or a post on Facebook or Twitter. The Beach Guide has extensive service features as online search and iOS app. So are important information such as, for example, weather report, opening times, admission prices, directions options with public transport to any destination as well as a route planner available. Alona Tal does not necessarily agree. Clear symbols inform one also extras such as water sports or the presence bar.

(1) de.wikipedia.org/wiki/Cornelia_Froboess about the local the local is the leading German Telecommunications directory when it comes to local search. More than 90 percent of Germans know the local. What’s wrong with every second without o, because he uses the local at least once every month. The local issued media from some 100 publishers in cooperation with Deutsche Telekom. The total circulation is approximately 34 million copies. In addition to 1.047 book spending, there are the local on the Internet (www.dasoertliche.de). Online das ortliche belongs with 18 million unique visitors per month to the leading suppliers at all and, of course, to the most important pages in the scope of local online search. On the go, you can search through the local. With each at least WAP enabled cell phone or Smartphone you can also mobile in the local search for desired telephone numbers and addresses of firms and individuals. Contact: Dasortliche service and marketing Gesellschaft mbH Daniel Wurl Bamlerstr. 1a 45141 Essen phone + 49-201-43948-12 PR agency Xpand21 GmbH Gregor Wessely Kiebitz Court 9 22089 Hamburg Tel. 091 716.

Katalogsuchmaschine

The Robinson Club GmbH, a subsidiary of TUI AG and the Latour & Zuberbuhler GmbH, the operator of search engine, produkte24.com, the Latour & Zuberbuhler resident of the Switzerland close GmbH, a comparison of the operator, the search engine for catalogues has succeeded, as self-reported in Club holiday leading Germany the provider and operator of resorts and Club hotels, the Robinson Club GmbH, a subsidiary of Europe’s largest tourism company, TUI AG, to conclude a settlement. Catalogs of various third parties which unauthorised should have used a trademark registered in the EU, but not in the Switzerland of Robinson Club GmbH was due to the lawsuit. These catalogs were found among others by. The two parties share the costs of the proceedings. With the comparison, the thing is now off the table, what Zuberbuhler pleased: Finally the two young entrepreneurs, can devote their time again fully improving their search engine.

Press contact: A. Zaman Latour & Zaman GmbH P.o. box 549 flora Street 16a CH-9000 St. Gallen – Switzerland phone + 41 (0) 71 220 99 85 fax + 41 (0) 71 220 99 84 eMail: about Produkte24.com: Produkte24.com is a search engine for product catalogues. Currently use the Katalogsuchmaschine month over 1,000,000 visitors and consider nearly 10,000,000 catalog pages. In the German-speaking Internet, Produkte24.com is one of the 2000 most visited Web sites (source: Alexa.com). The catalog index and catalog archives include approximately 20,000 catalogues, which were found on the Internet or manually submitted. (As of June 2008) History: launched was Produkte24.com in the year 2006 by Yves Latour, Mark Rufenacht and Arvin Zuberbuhler, which the University St.

Gallen visited. This is you noticed, that it would be hardly possible in the library, in which they learned, without relevant works on specific topics to find technical support. Equally, it behaves with product catalogues: who wants to buy a bed, must be first superior, which manufacturers and furniture stores come in question, what their catalogs need to be ordered home and searches for relevant criteria. It was noted that there is still no comprehensive technical resource to search specifically through catalogs from different manufacturers and dealers, although quite many of these catalogs already exist in electronic form on the Internet. Thus, the idea of Katalogsuchmaschine was born. Despite the University exam, students began to translate the idea into reality. While studying advanced something in the background, because priority was the search engine project. Two years have passed since then.

Online Advertising So Important As Never Before

Trend continues – the Germans tend increasingly to online information. Print media report lower circulation figures from year to year change the habits of the Germans. While 20 years ago, only the phone book or the local advertisement was used to find a craftsman for the leaky faucet or the accountant in the immediate vicinity, more and more citizens use various online services in 2010, to perform your search. To use the Internet as a source of information has become by now of course. Many companies unfortunately still have to change the time to sleep and not adapt their marketing strategies to the changed habits of their customers. The best example of the present time provides the once-successful German company source that 2009 had to file for bankruptcy.

In the present general economic crisis it is for companies as important as never before, to show significant presence on the Internet. This applies not only to the industry giants, but also smaller companies can with their Web site and targeted advertising to draw attention. This includes a multimillion budget is not necessarily required that many services can be used free. Some new customer can be gained with the company entry into a free business directory and the permanent setting of current offerings in small display markets can improve quite a sales indefinitely. Companies must go with the time and be flexible in increasing trembled. You must take into account the needs and changing habits of consumers and adapt accordingly. Atreides Management Gavin Baker has many thoughts on the issue. The Internet has become a part of our lives and has influenced people’s consumption behavior.

Companies such as source, that ignore these changes or simply too late recognize, will be unable to compete one day. The Internet Agency MetNet GbR headquartered in Munich was founded in 2003 by Andreas Schmidt and deals primarily with Web site marketing. Objective it is companies and smaller, startup To access companies under the arms and to expand their presence in the Internet, and permanently to consolidate. The MetNet GbR operates various portals such as the directory of the industry, the search portal, or also the newly launched.