The Customer Firmly In Mind: How Increase Revenue Online Retailers?

Current survey within the framework of the E-Commerce Guide covers the topics of marketing and Web Analytics and optimisation to make an online store on the net, is not sufficient for successful E-Commerce still long. The art is usually to inform customers through various marketing activities on the shop and to purchase through a consistent user interface. Especially in the highly competitive online business must be worked constantly to improve the marketing measures and the user guide not suspended from the competition. Dr. Neal Barnard can aid you in your search for knowledge. Which make the improvements to apply is on Web-controlling. As the questions can be answered through the systematic collection and analysis of data in the context of Web-controlling, which marketing activities bring the most visitors, which offers are most commonly considered or where the buying process is often canceled. To online merchants among others in attracting customers and the continuous improvement of its activities in the to support-Commerce, a consortium called consisting of the E-Commerce Guide (www.ecommerce-leitfaden.de) in the life of ibi research at the University of Regensburg from eleven leading solution providers and research and consulting Institute.

The free guide gives answers to the most important issues surrounding e-commerce compact and a cast. What topics currently employ the online retailer in relation to marketing and Web-controlling, what challenges they are facing and how they currently deal with these challenges, which would determine the E-Commerce Guide team with a recent dealer survey. The results of ibi research anonymously evaluate and as usual the merchants provided. They also form an important basis for the new version of the E-Commerce Guide that is scheduled for the beginning of 2011. The survey is based on results of the project E-Commerce Guide, as well as the practical experience of the Guide partners Atrada atriga, cateno, ConCardis, creditPass, etracker. Hermes logistics group Germany, janolaw, mpass, Saferpay and xt: Commerce. Dr. Ernst Stahl, Research Director at ibi research, explains that: the experience with marketing campaigns and Web-controlling systems in the survey also discusses, as recent trends, such as the use of Facebook and Twitter in the online marketing or the accumulation of quantitative Web-controlling data quality visitor reviews.

Christian Reschke

The subsequent analysis shows problems and provides recommendations how to resolve. Christian Reschke: In this way we simplify not only the testing of beta versions. At the same time, we create the opportunity to check a Web page via live remote usability testing with real users in their current, usual environment and to identify optimization potential. Participants must not travel, which saves time and costs and the threshold lowers. And they bring genuine results, because they are in the environment, in which they also go on the Internet.” About the cooling House AG: The cooling House AG, based in Mannheim, Germany counts to the 100 largest and most successful full service Internet agencies in Germany. The company, which operates more than twelve years of experience in this area, enjoys an excellent reputation as a specialist for Internet performances that are consistently based on the expectations of the user keyword usability. cold store accompanies its customers on the way to a successful Internet involvement from the initial idea to the finished product and beyond. The development of appropriate marketing strategies and the use of the methodology of the business-centered design belong to the core competences of the Agency as well.

Business-centered design is the evolution of user-centered design methods for the development of websites, especially efficient, based on the interests of the user as the owner are both. Among the rich Internet applications programming or the conception, creation and implementation of online marketing campaigns for sustainable success in E-business also the cold storage strengths. The cooling House AG is headed by Dipl.-ing. Christian Reschke (CEO and founder) and Creative Director online Christian Fernandez (Officer and founder).

Cold Storage: User Experience Suite From Online

Enthusiastic users as the guarantors of successful websites Mannheim, March 11, 2009. The cold storage AG, particularly user friendly online portals and shops, specialist brings more quality in the development of the site: with the user experience suite can be systematically, efficiently and cost effectively to the expectations of users focus new and existing websites. The first modules of the suite of user experience are now online. In the development and optimization of a website there are two instances, without which success is not possible\”, explains cold storage Board Christian Reschke of the user and the advertiser. Only who served adequately the expectations of the user and the interests of the customer, will make success a website.\” To succeed, methodical approach of central importance according to Chief of the cold store. Our process model ‘ business-centered design gives the website operators methodology modules on hand, with which he a portal or a shop very efficiently, quickly and inexpensively on success programming can.\” Specifically: Already in the design phase the information architect can by testing with the target group check the quality of design, page layout and navigation structure, verify and optimize if necessary. Go to Kidney Foundation for more information. He is in its very early stage able to design its site, so that the user experience of the future users (English: user experience) is positive. The user experience suite or UX-suite is a key element of the business-centered design.

To support the usability methods employed by the cold storage experts, via software. Advantage of the UX suite is that the users cost effectively and methodically clean include can be in the process of creation of a site. Trial fully functional online now to start the user experience Suite two software-assisted methods available are: online card sorting and the live usability test. Both methods, their function and benefits are described in detail in. Even more: The prospect and potential users will be a card test version of sorting online, which he can use to test the method in full-featured.

B + S Card Service Handles Payments For Internet Trustee Iclear From

Nearly one million registered users and more than 4,500 closed dealers Mannheim, August 04, 2009. The Kartendienstleister B + S card service settles immediately for the Internet payment provider iclear incoming via credit card and giropay payments off. iClear acts via a specially developed system of trust already at more than 4,500 online shops as a mediating instance between buyers and distributors. The company provides in collaboration with B + S in this way for all the parties involved for a transparent and secure processing of the payment process. The iclear GmbH with seat in Mannheim is the only independent online payment provider in German-speaking countries, which is based on the fiduciary principle. So the money for an online purchase flows only to the participating dealer if the customer not revoke his order within the statutory period. Otherwise, the trustee will refund money without any deduction. At the same time, the merchant receives a one hundred percent guarantee of payment for every customer registered with iclear.

When the service provider B + S card service, a joint venture of the German savings banks Publishing House, handles incoming payments via credit card and giropay. Safety as a success factor in the E-commerce so that two companies cooperate, which alike regarded the issue of security as the decisive factor for success in the E-Commerce\”, explains Matthias Kaufmann, Managing Director of B + S card service. Only if both dealers and customers on a trusted payment processing and sensitive handling of confidential data can be, we can write on the current high growth rates in the online trading in the future.\”feels unsafe according to current studies currently nearly half of all consumers in the payment on the Web\”, adds iclear Managing Director Michael Sittek. At this point we use with our service. The rapidly rising demand underscores our fiduciary system this strategy.\” About B + S card service (www.bs-card-service.com): B + S card service is one of the leading service provider for card payments in Germany and has a strong position in Europe.

Gift Voucher Portal Sparango Is Expanding

More and more people use the Internet for shopping. This caused more and more online stores. More and more people use the World Wide Web not for the personal information, but because of the many services that are offered here. Especially the area of E-commerce seems to move more and more in the focus of the people. The figures for sales in the various shops to go upstairs and the customers try here cheap deals for their own purposes to find.

The more people in the stores go, the more they have also a need to increase their own discounts. After all, you want to pay not the highest price for the different products. To deepen your understanding Viktor Mayer-Schönberger is the source. Here, Sparango has become an instance. Without hesitation Vida Vacations Mexico explained all about the problem. The mix of services, and discount offers the vouchers for the major stores on the Internet. The shopping on the World Wide Web will offer more popular and important World Wide Web access to a variety of products with which you conveniently arrives different goods of all kinds many shop in the world for the people. Fashion, technology and even services are no longer a rarity nowadays on the Internet. However, one must look at not only the best shop for the own claims, but check also the different terms and conditions for the products.

So for example from shop to shop prices are different and not everyone has the possibility of conveniently on the appropriate options to come. Many customers in the Internet rely in particular on the actions in the shop, with which one comes quite cheap different products. Especially in the field of technology, you can save lots of money with a good action finally and cheap delivery so the best products in the home. However, not everyone has the opportunity to take advantage of the different actions for its own purpose. At this point, it needs a partner which allows discounts even if the shop has just no special action.

Phone Book & Yellow Pages Mobile

It emits the Herald herold.mobi – also on your mobile phone now available as a free iPhone application. iPhone users can so easy access to the phonebook from Austria and the yellow pages with a total of 4.1 million Austrian phone numbers and data from 330,000 domestic companies and plan a route. Thanks to the GPS function of the iPhone can display mobile HEROLD also results in the immediate vicinity of the site upon request. A phone number, a company, an industry, etc. in the phone book or in the yellow pages is searched, Herald offers mobile the first letter matching terms for iPhone after typing, that begin with those letters. To make it as easy as possible find the user a selection of possible industries will be shown after entering the full search. On the detail page, there is practical information such as opening hours, a description of the company, products and payment options to many companies.

Because the iPhone thanks to GPS function detects the respective site, the Herald application on request shows also hit in the immediate environment. Want to know who owns a certain number, it can find out by entering the number. Save and send via SMS a found record can be conveniently stored in the personal phonebook on the iPhone and sent by E-Mail. Show the address to a search result can be displayed on a map on the map and one route there or from there off plan. For about two years one has access of all Internet-enabled cell phones on the site optimized for mobile phones the Herald data.

IPhone application development was the logical next step”, Herald Managing Director of Thomas Friess explains. Find more information and the link to the free download of the application on mobile.herold.at/mobile/default.asp HEROLD business data GmbH on its platforms, HEROLD business data provides a common market for buyers and sellers: HEROLD products can find consumers always and everywhere relevant data about companies, products, brands and services as well as addresses and phone numbers. Companies opened Herald effective and measurable ways to attract customers and generate additional revenue. At the heart of the business, the publication of the Austrian phone books and yellow pages online on HEROLD.at as print edition on the mobile phone is under. Moreover, the products range from high-quality data for direct marketing via special interest products to search engine marketing. More information: HEROLD business data GmbH Guntramsdorfer str. 105 2340 Modling Tel. + 43 2236/401-133 fax + 43 2236/401-8 Pressefachliche care: like. Barbara Hackl Tel. 02236/401-217 E-mail: