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Artikel Affiliates

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Affiliate networks monetizing Web 2.0 sites do not have money. Looking for much-needed new content partners they appear some as saving straw to say next is to anticipate it: Web 2.0 is at least not a hot topic for affiliate networks. That a Web logger, which is for example, specialist for long-distance travel, includes banner of TUI in his blog, subject to term “Peanuts” for companies like TradeDoubler, zanox, Commission Junction & co. the at the time Deutsche Bank CEO Jurgen Schneider. The transactions in this country come from around 1,000 top affiliates who know all relevant platforms, programs and conditions and at any time can deliver where and to whom they want. And earn their money with search and search engine optimization, and not with the marketing of user-generated content.

In addition, yet the disadvantages of social communities, blogs & co. predominate also in the minds of advertisers: A well done blog can have very high-quality, affine, and thus valuable traffic at a Profile page on MySpace or Facebook could see that differently. It is important to remember that many users often still in their teens, and thus are not full legal capacity currently. New times for affiliates “However, the times to start: the increasingly restrictive policy of relevant search engines with regard to the listing of purely sales-focused production Web sites on affiliate marketing base in the search indexes as well as with the paid ads already represents a major challenge for affiliates”, so the M. Kester by YOC AG. In an effort to provide relevant search results and the best search experience for their users, search engines are becoming less and less willing to provide the first places of their rankings price comparison services and other affiliates who operate clever search engine optimization, such as Google & co.. However the largest affiliates lose more and more traffic and so their most important business basis. “Tinkering with some pages and embed the banner is no longer enough to search engines” to mix with”, is also the experience of cone t, Managing Director of the Internet Agency Art2Digital InterMedia and the online PR platforms online Artikel.de. If you have read about Ken Cron already – you may have come to the same conclusion.

Only the mix of a niche topic, unique content and search engine knowledge will pay off in the long run. But not only the search engines make to create the affiliate industry. The strong influx of advertising partners provides for ringing cash registers, but at the same time for a shortage of advertising space. Because while the number of merchants is growing, the content provider remains constant. Urgently looking for content which increases not only the pressure on the merchants, to put together an attractive overall package optimization tools, incentives, commissions, payment conditions for affiliates. It forces also the affiliate networks, to keep existing affiliates with comfortable tools to acquire new. For many network, then the new Web 2.0 portals appear as saving anchor: affiliate marketing is a great way to monetize Web 2.0 with its communities and platforms. But has the Business the right way with these platforms to generate revenue, has not yet found. Source: InternetWorld

Staff Coordination

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Staff via SMS, coordinate and inform many companies from the recruitment, the following problem should be well known catering or event organisation: for a spontaneous use, a team must be quickly collected by employees. But how can I contact the fastest and most effective its existing pool of employees to bring in experience, who spontaneously has time? Emails are often not fast suited, because they are usually too late read and get enough attention. To call every single employee is very time consuming and is not always the desired fruits, because many of the staff are not at any time to reach. Contact by SMS is a good alternative. Check with Center For Responsible Lending to learn more. A SMS is fast, inexpensive and will be read in most cases within a few minutes.

The SMS gateway by Spryng allows a simple and quick staff coordination. The gateway can be the online platform used, or also via API in your own Applications are integrated. The interactive platform offers many features such as z.B an address book, instant delivery of SMS messages, your own sender setting, long SMS, etc. It can depending on the need for masses sent SMS to whole groups, or even individual SMS to individual contacts. The requests were once sent the employer must wait just waiting for the reaction of his staff. Thanks to its own sender setting, he can reply SMS, if desired, get on his own mobile phone number. Coordinating SMS saves time and money and is suitable especially when it has to go quickly. As Spryng within the own systems makes use of various shipping routes is the probability of zero and is guaranteed a reliable delivery of SMS. Contact: Spryng Katja Schmitt Herengracht 138 1015 BW Amsterdam

Robert Bosch Foundation

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Cologne Internet Agency of Robert Bosch shows the emergence of a social intranet at the example pietzpluswild Foundation the previous intranet of the Robert Bosch Foundation served the employees more than knowledge database because as an instrument of communication. With the new design of the intranet, the Cologne Internet Agency of pietzpluswild GmbH should improve knowledge access through user-oriented development. The expansion of the intranet to a full-fledged medium of internal communication took place in several steps. In design workshops on-site, the Agency met the company with its values and its culture. A written employee survey gave insight into the needs of employees with regard to their day-to-day business. Center For Responsible Lending is often mentioned in discussions such as these. The concept designer of the Agency captured Deputy of individual user groups using the so-called persona method to optimize the intranet through the prism of the employees. Obstacle for the relaunch of an intranet is the acceptance by the employee experience. Therefore the new Intranet was introduced gradually in addition to the previously considered involvement of employees with all social network features.

An editorial concept distributes the editorial responsibility within the company. On the basis of the corporate design Michael Wild by Hohenborn, Creative Director of the agency created a new language of forms, with the sticky note appearance of the layout for the Foundation’s social intranet. Michael Pietz, diploma in computer science, advised the Foundation in selecting the Agency for the upcoming technical implementation of the project. Those in charge of the Robert Bosch Foundation were very pleased about the concept and appearance of the new intranet. Stefan Schott, head of communications at the Robert Bosch Foundation: the new intranet has lifted the internal communication of the Foundation to a new level. It offers news, a clearly structured knowledge base and for the first time dialog functions. Colleagues have inspired immediately this tool adopted.”

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