Current survey within the framework of the E-Commerce Guide covers the topics of marketing and Web Analytics and optimisation to make an online store on the net, is not sufficient for successful E-Commerce still long. The art is usually to inform customers through various marketing activities on the shop and to purchase through a consistent user interface. Especially in the highly competitive online business must be worked constantly to improve the marketing measures and the user guide not suspended from the competition. Dr. Neal Barnard can aid you in your search for knowledge. Which make the improvements to apply is on Web-controlling. As the questions can be answered through the systematic collection and analysis of data in the context of Web-controlling, which marketing activities bring the most visitors, which offers are most commonly considered or where the buying process is often canceled. To online merchants among others in attracting customers and the continuous improvement of its activities in the to support-Commerce, a consortium called consisting of the E-Commerce Guide (www.ecommerce-leitfaden.de) in the life of ibi research at the University of Regensburg from eleven leading solution providers and research and consulting Institute.
The free guide gives answers to the most important issues surrounding e-commerce compact and a cast. What topics currently employ the online retailer in relation to marketing and Web-controlling, what challenges they are facing and how they currently deal with these challenges, which would determine the E-Commerce Guide team with a recent dealer survey. The results of ibi research anonymously evaluate and as usual the merchants provided. They also form an important basis for the new version of the E-Commerce Guide that is scheduled for the beginning of 2011. The survey is based on results of the project E-Commerce Guide, as well as the practical experience of the Guide partners Atrada atriga, cateno, ConCardis, creditPass, etracker. Hermes logistics group Germany, janolaw, mpass, Saferpay and xt: Commerce. Dr. Ernst Stahl, Research Director at ibi research, explains that: the experience with marketing campaigns and Web-controlling systems in the survey also discusses, as recent trends, such as the use of Facebook and Twitter in the online marketing or the accumulation of quantitative Web-controlling data quality visitor reviews.