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I request help. I work at a company that has been involved in a financial crisis. A consequence of this crisis his image has been seriously damaged, both in the minds of their internal publics and public opinion. That is why I appeal to you to see if they could give me websites or references and articles where the subject of communication plans concerned in times of crisis. Wrecker! Often we find this request for help in the advertising agencies, in virtual forums, magazines, newspapers, and, frequently, there are no immediate visible alternatives. Several years back I have served as spokesman, publicist, journalist, public relations, communications director or Manager of marketing of several multinational companies.

Also, on the other hand, I have been a prestigious international advertising agency account executive and now am consultor independiente. In all these roles has touched me face situations of scandals and attacks through News in media (radio, press, television or internet) to my brand, my company or my customer looking for its loss of prestige or influence public opinion for the purpose of competing in unfair manner or by conflict of commercial interests in the majority of cases. How preserving the image of my institution or client and their brands in these difficult times? This is the big question that we become professionals of communication when our company – suddenly – is in the spotlight of the media and his name appears in large headlines with negative adjectives. We went to respond? But what will we respond? Is contrapoducente answer these attacks? Is it better to remain silent and let the news circulating and expect to lower the negative noise? Journalists who seek our version of events we attend? And if this rather makes things worse? Go pressing moments! It is incredible but the silence also communicates! Staying silent is not the best solution, but should be planned carefully and strategically the key messages of contingency to disclose to achieve a proper positioning that change, or at least balance the discursive context of the public debate through the media. It is a mistake to think that with a conventional advertising campaign we will succeed, this is just one tool among others that could be used, depending on each situation.

The handling a situation crisis specifically and in general the image management and corporate communication has experienced in the last ten or fifteen years an unusual development. In some countries is still an unknown discipline but be charged boom soon. Globalization and entry into force of free trade agreements with the consequent arrival of international companies accustomed to a high corporate culture and knowledgeable about this subject, oblige to communication professionals and business executives training, planning, control and measure the image of the institution, that is your highest value asset.

When most people think about cameras spies for the House they think are the James Bond type and that sort of thing. To a certain extent is true. The police and private detectives are still using hidden spy cameras to catch the bad guys. There are hidden cameras that have uses for business and home surveillance. Help an eye on their children and / or the nanny an informant camera is certainly an option. Hidden cameras can be placed literally anywhere. They are simply cameras aboard (a monocula fixed mounted on a circuit of a plate) which is inserted into the object you are using.

A camera is as small as 1,253 X 1,253, but the flexibility of a pen can not be compared with a hidden camera. This amazing device is a super mini camera with a DVR for recording audio and video. He even writes like a normal pen with inkjet inks. Needn’t any compensator or external source of groceries. Be loaded plugged into the wall and when is connected to the computer. Even the You can use as a storage device for moving files from one computer to another, to modernize the files.

You can chisel two full hours on a single charge. Recordings can be downloaded through a USB 2.0 connection to your PC for viewing and storage. It is later on subscription technology equipment conditioning. Use it to attend to their children to keep them to omitted. See this happening when are not there with this camera pen type. Original author and source of the article.

The image of Munch of a solitary figure with your back to a sunset turbulent, with completely open mouth and hands on both sides of a bulging forehead, constitutes one of the most popular paintings in the world. However, the Oslo today would be unrecognizable to the artist who inspired so much anguish. The cry (already recovered after being stolen in 1994) could symbolize the alienation and isolation of modern life, but for Munich represented a backlash against a nineteenth-century, overcrowded and plagued with Oslo of a Dickensian of open sewers and tuberculosis misery. According to rumors, the painter was drinking before having his apocalyptic vision. I doubt that he would only drink which caused this great painting.

Today, Oslo is a model of cleaning, prosperity and efficiency, as clean as the Keith Jarrett piano sound in one of their sessions recorded in the city. Neeman Foundation wanted to know more. People who get bored easily and like that of stimulating and dynamic cities may end up understanding what Munch saw. The truth is that the Norwegians are naturist by nature, and not builders of cities: are big lovers of nature and nudity. Oslo is surrounded by forests, lakes and mountains that attract constantly and irresistible to their citizens. In the long days of summer, the city virtually empty, and as preferred activities are given a few walks and talk without clothes. During the long, dark winter, Oslo residents enjoy the carefree and intimate evenings in which it baby, be skiing and is something so typical practice in the area as ski jumping. There exalts the figure of Holmenkollen, built for the 1952 Olympics, trampoline and that is one of the strangest monuments of the horizon of Oslo. The own Oslo Fjord is full of Islands business men retire to that during the weekend or which are held meetings after which can seal the signing of a contract with a quick bath in leathers.

In the Dominican Republic has remained for a long time a short-range view on road safety. The lack of strategic objectives based on the continuity of their goals and clear vision have forced to develop operational days tending to decrease the siniestralidades for various reasons, including circulation as complementary action in the main roads of the country. The national emergency Commission, a multisectoral State body created by law in our country, with the assistance of volunteers is responsible for developing temporary jobs at least two times a year, at Easter and during the Christmas holidays, seasons recorded highest number of deaths because of the great mobility by commercial activities. However, other institutions announce independent interventions, their own circumstantial operating of road safety, which shows some weakness in the management of public policies. The truth is that already in Dominican Republic the need arises to implement objectives strategic accompanied by a set of specific actions under a conceptual framework previously defined and characterized by a model of monitoring and control of the vision, as well as a pattern of accidents that allows us to make good decision making. The latter is only possible with the establishment of an Observatory of data and a constant and correct evaluation and data analysis. To not understand that factors of risks as a whole must be addressed and fully confronted with sustainability weaknesses will manifest themselves in the plan selected.

User, vehicle and road are these essential factors to be observed over a period determined, with the implementation of key actions which will act under strategic areas specific you may get the desired results in the established indicators. Are defined as strategic areas to which we would have to put special attention, as education and driver training, process of obtaining the license, driver awareness road safety and vehicles, control and management of traffic and infrastructure, care for victims and their families, practice good governance and approval of the methodology of research developments and indicators. Various international agencies acting on these aspects. For example, the World Health Organization in what has to do with the victims and their environment; the World Bank and the Inter-American Development Bank in regard to the road network by promoting economic games to strengthen the signages and the audits of road; the Iberoamerican General Secretariat in the education, training and promotion of road safety, as well as the creation of observatories of data. United Nations promotes the implementation of comprehensive security road, both regional and national plans, but from the political point of view as well as other agencies. All these agencies advocate for achievable goals that they do not put at risk the reliability of plans and strategic programmes. Original author and source of the article.