Conversions are the percentage of people who have made the action which we determine in our web site. For example, if reaching prospecting page 100 people and 20 they are subscribing to the newsletter, we will have 20% conversion. Now, Google Adwords is the advertising of Google system, where only pays for each visitor enters the Web site, and in this case we have to measure how much is the investment and determine clicks to know the percentage of conversion. Better example: invest $20 to carry the letter of sale, 100 people Yes divide 20 (which is what we decided to pay) in 100 (people who click on the ad), will obtain as a result 0.02. That’s the value we will pay Google for each visitor. Suppose that traffic are it leading to a Charter of sales of a product that costs $47 and nobody buys it. We will have a conversion rate of 0% in addition to the loss of investment.
However, if we make a sales letter that fits the needs of our public objective we invest $20 to carry 100 visits to the web site and four people buy the product, we will obtain a 4% conversion and that’s fine, even more if we just started. How translates this conversion into dollars? We have invested $ 20 and retrieved 188 (which is the value of a product of $47 by 4 sales), therefore the final gain is $168. Finally, the suggestion is to begin to analyze the conversion rates of the campaigns of Google Adwords to know as well are the results you are getting, that when we talk about Marketing nothing must be spared random. PS: Want to dominate Adwords the most?